Remember your roots when you’re thinking of who might be interested in your work.
Just thinking about all the steps that must be taken after a work is finished/published/available can be daunting unless you make it a friendly, easily managed experience. So start with the easy, supportive pieces and get into action even if it isn’t comfortable for you.
Start with the basics:
Think of where you went to school; where you attended church; what clubs or organizations where you are/were a member, including book clubs, coffee shops, gyms; sports clubs; writing groups; study groups; volunteer groups. When you are thinking about your marketing plan remember these people who already know you. They may be more interested than you imagine, or even proud of your accomplishments. They are a potential source of readers.
I was fortunate enough to attract the attention of my hometown paper and be interviewed for an article. It was a fun and rather humbling experience to be considered newsworthy. Here’s a link: HART: Former Payson resident lets readers decide in century-old murder case
Start Easy – but Start! Your readers are awaiting you!
And most of all, Keep Writing!